Pinterest is growing, and growing rapidly! Since Pinterest is still quite new to companies, it’s hard to develop an effective plan.
Eventually, Pinterest will develop their own analytics tool to measure your reach, but until then there are others out there you can use.
It is know for it’s simple and elegant design to show you a quick snapshot of your activity on Pinterest. By entering your username, PinReach gives you a score and graphs your activity reach on Pinterest. It highlights your most populars pins, and your most popular boards to show you what people responded to the most. It also breaks down your pins and boards to show the number of repins and favorites.
The name of this one gives it away, it helps to determine who your most influential pinners are. After identifying these people, you are able to focus on spending time engaging with people that will likely become advocates for your brand. You also want to keep them as a priority because they also probably have large networks that will see the things they repin. Lastly, it also shows you what your competitors are doing by their most popular pins and influencers.
This one isn’t an analytics tool, but it does show you ways to generate unique content. It enables you to easily add calendar dates, maps, music, links, quotes, tweets, and more. It is simple to use and helps you style the content to make it more visual.
This is still in the testing phase, but you can still sign up today. When it is fully functional, it will be the analytic tool to have. You will be able to post pins from the Pinerly site itself to Pinterest, providing you with stats about each pin. It will also suggest things to pin, and users to follow based on what is already on your Pinterest page. A feature will also allow you to schedule when you want to post your pins.
Pinterest is definitely going places, and you will want to jump on the ship before it leaves you behind. Stay ahead of your competition and learn the ways to optimize your content and track your progress on Pinterest to stay ahead of the game.