In a study done by Nokia, they found that people check their phone roughly 150 times a day, averaging out to be once every six-and-a-half minutes. The fact that people are constantly interacting with their phones is not a bad thing for marketers, so long as you are using this to your advantage. The marketing tips and tricks you used back in 2010 are outdated and will not work in the world we live in today.
The average person in the U.S. is exposed to roughly 3,000+ advertisements a day. As a result, it takes an average of six times for a person to see your company name in order for them to remember it. Although there is high competition between business’ advertising to consumers, your company can still stand out and be seen, heard and recognized.
Know Your Audience
In order to reach your target audience, it is crucial to study their behaviors. What social sites are they on? Do they view your site on mobile platforms? What do they find interesting and valuable? What time are they accessing these? Knowing the answer to these questions will help set up your marketing efforts to maximize your customer interaction and engagement.
Consistency Counts
While you should be marketing your business across a variety of different platforms and using several different mediums, you also need to make sure you stay consistent. Consistency in your branding and messaging is important to help establish and build a cohesive marketing strategy. This does not mean that you should post the same exact thing on every social site, mix it up a tad and get creative!
Be Clear
You want to be creative in the way that you approach your advertising, but you need to make sure that you have a clear goal in mind. Your messaging and calls to action should be clear and concise so your customers know what you want them to do. This will also help you in measuring the success of your campaign.
Have Fun
Interact and engage with your customers through your marketing. Start a hashtag relating to your ad, create a photo contest, or ask for their advice and stories about something relating to your brand. There are several different approaches you can use, as well as, different social media platforms at your fingertips. If you handle this right, your customers will not feel as if they are being marketed to, but they will see it as building a connection with your brand. Again, just be sure to be clear and to have a goal in mind as to what you want to accomplish.
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