Google released a new tool to help people explore and interact with Google’s recent research. This Databoard makes data visualization easier to share specific charts and stats with friends and coworkers. It currently has Google’s market research studies for businesses, but Google believes that it can work across all different types of research. The Databoard is different from other types of research because it is: easy to use, meant to be shared, and you can create a cohesive story.
Easy to Use
The information in the Databoard is presented in a clean streamlined way so that you can easily access relevant information. You are able to explore or go straight to a specific topic and the data points you care about. The Databoard is responsive, so you are able to get the best experience from it no matter what device you are using.
Meant to be Shared
Today people want to share every piece of interesting information they find. It does not matter if it is to a colleague, client or a community, insights and data are meant to be shared. Through the Databoard you can share individual charts and insights or a whole data collection through email or on social networks by using the share button.
Create a Cohesive Story
The majority of research done is to answer a specific question relating to a project or target market. Businesses can search through multiple types of research and form a comprehensive business or marketing strategy. You can now create customized infographics from the charts or data points found across several Google research studies. Through this quick and easy way of creating infographics, it makes it that much easier to share amongst coworkers and friends.