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How to Engage Your Audience Through Social Media
Is your social media falling flat? Don’t sweat it; many hours have gone into perfecting the use of this not-so-secret weapon. Facebook, Twitter, Pinterest, and Instagram strategies are outlined in detail below. Once you understand how they all work and which will suit your business best, learn how to handle them and other factors such…
Do You Have a Brand Strategy?
Marketing has many forms. There’s the older gentleman down the street renting out a spot in the newspaper to market his dry cleaning shop. Then, there’s the company tracking your every move from their website to their Facebook page to their website again, and then sending you an email the next day saying “we miss…
Why You Should Hire Someone to Host Your Website
We’ve spoken time and time again about how busy small business owners are… and we’re about to again. In addition to being some of the busiest people around, not many small business owners are very tech-savvy unless their business is tech-related. Keeping both of these factors in mind, it can be very beneficial to hire…
5 Best Content Marketing Tips
As content marketing continues to explode into the world of traditional marketing, small business owners and marketers are forced to become familiar with the idea. This is actually great, since content marketing is one of the best ways to market to specifically your target audiences by solving a problem. Creating relevant content to display on…
What is A/B Split Testing?
When creating a marketing plan, it can be difficult to decide which ad you want your customers to see. There’s no easy way of telling which one will speak to people more or encourage the to convert… or is there? With A/B Split Testing, you can easily test several or just two different ads to…
Using Video Marketing Effectively
Small business marketing is difficult enough when it comes to building a website, posting to social media, or remembering to take photos at an event. This becomes even more difficult when you start realizing that you need to be producing content for your brand; visual, written, and everything in between. While pictures are easy enough…
How to Receive More Online Reviews
When researching a new place to go for lunch or the best place to buy a new coffee mug, do you usually read the reviews first? 92% of consumers now read online reviews regularly and 68% of those consumers say positive reviews make them trust a local business more. Obviously, this means that your small…
Creating Landing Pages for Your Campaign is Worth It
As you’re scrolling through your Facebook page, you see sponsored content everywhere: in the feed, on the side, and maybe some unpaid promotions in the regular posts from your favorite brands. When you click on this content, where does it take you? The more experienced and professional brands will bring you to a landing page,…
The Advantages of Link Building
Search Engine Optimization is definitely a buzzword in marketing right now, prompting many businesses to hire outside agencies to maintain their SEO for them. This is great, as agencies have the time and resources to keep up with the latest trends, but wouldn’t you like to know what they’re doing? You may be paying them…
Negative Reviews: How to Handle Them Like a Professional
You’ve had a local small business forever, known for offering great products and great customer service. As the digital age grows, it’s exciting to see the opportunities this has for your business and spreading the word about it. As your website, Google listings, and Facebook page grow, reviews start coming in showcasing how great your…
Building Your Digital Marketing Strategy
It’s likely that your business has a website, a Facebook page, and maybe some other social media platforms. Your website gets updated when you release a new product, change your hours, or you hire someone new and your social media is updated weekly… that’s enough, right? Not even close. All of these moving parts of…
Why You Should Still Be Using Email Marketing
It’s 2019 and even though you haven’t been in the office for a few days because of the holidays, odds are that you have received a few emails reminding you of what’s waiting for you when you go back in. This might be annoying and seem frustrating, but in reality, it can work to your…
Small Business Holiday Marketing Tips
It’s ideal to start planning your holiday marketing in the summer, so you can be sure everything is approved and ready to go by fall. Starting your holiday marketing in fall is ideal so you can still remarket to customers through Facebook or Google ads closer to the holidays. Reminding your customers of your product…
The Top 3 Branding Mistakes to Avoid
Branding is an extremely important part of your brand and the way your potential customers view it; keeping your audience in mind when creating content or speaking for your brand is key. It can be difficult for small businesses to have specific brand guidelines, but consistency is very important. Read on to learn more about…
10 Benefits of Email Marketing for Small Businesses
As one of the more original forms of digital marketing, email marketing has been tried and tested for many years. Since it is an older form, we are more familiar with how email marketing works, what needs to be done to build your list, send an effective email, and delight your customers afterwards. Small businesses…
What Analytics Tools Do You Need to be Using?
In all facets of marketing, it’s important to keep track of where you have been to see where you are going. A log of what campaigns have been successful, which ones have not, and which ones you should repeat. With digital marketing, this log becomes even easier with all of the analytics and reporting tools…
7 Steps of Small Business SMS Marketing
The last text message you got was probably from a friend or family member, like most of your texts. However, you probably know exactly which businesses regularly send you text messages as well; the pharmacy, your credit card company, Amazon with shipping updates, and more. These messages keep you up to date on your account…
The Best Marketing Tools for Your Small Business
As a small business owner, you have a lot of costs to budget for. From employee salaries to the paper towels in the break room, things can get expensive and pretty difficult to keep track of. Using an outside agency is great for organizing and outsourcing your marketing efforts, but sometimes that isn’t an option.…
Social Media Marketing Tips for Your Small Business
A Brief History of Social Media Social Media is still a new concept for some people- even though the first social media platform was created in 1997. Six Degrees offered an interface that allowed users to upload a profile and make friends with other users. In the early 2000’s, social networks with different purposes came…
Does Your Small Business Have a Marketing Strategy?
Marketing your business takes a lot more than randomly posting to social media, building a website, and hanging flyers around town. Developing and sticking to a marketing strategy can be hard work, but it’s the best way to grow and market your business. All of the parts of a marketing strategy can certainly be overwhelming,…
Don’t Have a Writer on Your Team? Don’t Worry
So you’ve had someone build a new beautiful website for your business but they don’t include the content for you. What are you supposed to do if you aren’t a copywriter and you don’t have the funds to hire one? Writing your own content doesn’t have to be difficult, you can do it in-house and…
Small Business Saturday Best Practices
Every year on the Saturday following Thanksgiving, Small Businesses all over the US celebrate Small Business Saturday. On November 24, 2018, over 108 million consumers will shop online or dine at local independently-owned businesses on Small Business Saturday- equating to roughly 43% of Americans. So how can your business become a part of the commotion?…
Why is Link Building So Important?
With 1,901,957,930 (and counting) websites on the internet right now, it can be hard to make yours stand out to the right audience. However, you know that your website is worth it for your customers because you’ve devoted so much money to it- how do you get it noticed? SEO and pay-per-click campaigns are obvious…
Top 10 Digital Marketing Tips for Small Businesses
Digital Marketing for a small business is quite the task. Keeping up with the constantly evolving information in your industry, the marketing industry, and your customers’ needs is too much for one person to handle. If you’re struggling with this balancing act, these 10 digital marketing tips are for you. Blogs aren’t a waste of…
Why Business Goals Are Important
Starting a small business takes a lot of steps; from the idea to fruition, it can take months or years to finally get your business put together. Then, the problem becomes: how do you keep it successful? One of the best ways to ensure that your business is making a return on investment is through…
