Ohio Web Design and Digital Marketing Blog

Digital Media Marketing Myths Busted

A wise person once said: “Don’t believe everything you hear”. There are several rumors going around about digital marketing and we are here to set the record straight. Here are some of the most common myths about digital marketing and consider them busted. Myth # 1- Email Marketing Does Not Work There has been much…

Why You Need a Mobile Web Strategy

People are searching on mobile, and people are searching on desktop, but they are not searching the same way on both. The majority of the time when a person is on a mobile device is in the morning, on the go and at night. During normal work hours (9 to 5) is the only time…

Mitsubishi Gets Interactive With Their Outlander Ads

Lately, car companies have really been stepping up their advertising A-Game! Mitsubishi is not the first company to get creative with their advertising, and I am sure they will not be the last. One of their web banner ads takes customer interaction to a whole new level. The ad does not pop out on your…

Man of Steel–Digital Marketing Done Right

The new Man of Steel movie reached $128 million at the box office this past weekend, setting a new June record with the help of some strong marketing tactics. It has always been a struggle to estimate how big of a crowd a movie will bring in. Warner Bros. predicted only $75 to $80 million at…

The Advantage of AdWords

AdWords is a big and scary thing if you are unfamiliar with it. Several people are searching “why use AdWords” and “does Google AdWords work?”. Chances are you have heard of it, but do not know the benefit of having an AdWords campaign. Here are five reasons why it is something to consider. 1. It’s…

New Website Design For Dependable Floor Products

For over 60 years, Dependable Floor Products has been a leading Midwest manufacturer of floor preparation, specializing in: self levelers, specialty cement, feather and patch, moisture, anchoring, primers, and additives. Their long presence in the flooring underlayment industry is due to a strong corporate culture that focuses on quality, customer service and innovation. In addition, Dependable…

How Social Media Can Improve Your SEO

You know how people say a pot of water being watched takes forever to boil? The affect your social media strategy has on your SEO strategy is the same way. Even if you do not receive instant gratification from your Facebook posts, tweets, or pins that does not mean that nothing is brewing under the…

Why SEO Is Like a Car Engine

Once you turn your engine on, it runs all by itself. Sure it sometimes makes weird noises and you need to get it looked at, or you need to get the occasional tune up, but as long as it is running properly you are in good shape. For the most part all an engine needs is…

How To Get A Constant Flow of People to Your Website

Your website should not just be: I came, I saw, I conquered to your customers. They should have reasons to visit your site more than once. Keywords are what lead them to your site, but it is strong content that will keep visitors coming back for more. Think about what websites you visit frequently; chances…

CMS Done Right

Having a content management system is really convenient when done right. There are several things that you can benefit from when using a CMS. Utilizing the proper CMS can streamline your workflow and increase your productivity. Content is only stored one time, but the system can track everything that happens to it. Here are some…

Making the Most Out of Your Website Layout

Have you ever been on a webpage and not know where to go? That is because some companies focus too much on grabbing your attention that they forget the golden rule of: less is more. You don’t want to scare your customers away before they find out how awesome you are! Here are some things…

Start Improving Your Rank Now

Do you wonder what you need to change or what you are doing wrong? It could be a lot of things, but here are three key things to pay attention to that will do wonders to your ranking in search results. Use Keywords and Use them often. Keywords exist because they are the “keywords” of…

Five Steps To Better SEO

Ever wonder why you aren’t getting very far with your search engine optimization? Well, if you are busy standing still chances are your campaign is as well. Search engine optimization is something you have to continually work at. I know we may sound like a broken record, but this is extremely important to understand! Here…

Why Your Website Won’t Solve World Hunger On It’s Own

Now that I have your attention, listen close. When you have a website, it’s not just a one and done type deal. You need to keep creating and updating content on your site in order to be successful. Your website can’t just sit there and do all of the work; you need to. Your website…

Case Study: Top Ten Companies In Paid Search

It is a good practice to get into learning from other companies’ success, rather than sitting in a corner being jealous of them. Internet Retailer Magazine recently published their Top 250 Companies Ranking for Paid Search, however we are going to narrow in and focus on the Top Ten. Take note on the things they…

Choosing The Right Keywords

When creating any content or plan, you have to choose a specific focus. You can use this focus to your advantage and align it with your keywords. Picking the right keywords will have a lot to do with your success rate of your Search Engine Optimization campaign, so choose wisely. Here are some helpful tips…

How to Get People Coming Back For More

Getting unique visits to your site is a good thing, but getting those people to come back to your site is even better. For the new year start to focus on reasons and ways to get people to visit your site more than just once. Here are a few things to look at to get…

How To Divide Your Time Online

Everyone has a different way of handling a to-do list. Some people focus on importance while others focus on time. When dealing with content, it should be a blend of the two. You should be spending more time on the things that are most important, which should ultimately be at the top of your to-do…

Why One of Your New Year’s Resolutions Should Be Your Marketing Plan

Your calendar shouldn’t be the only thing changing in your office this year. There are several changes that should take place in your content strategy. The first one should be with your online marketing efforts. The Internet is constantly changing, however with the coming of 2013, there have been some drastic changes. If you are…

When is it time to hire an SEO Company?

Being a decision maker in business means knowing when to do in house and when to admit you need help from an expert. Every company should optimize their site in order to increase their search rankings, but sometimes you can only get so far by yourself. While SEO is something you can certainly do in…

Reasons Why Your B2B Social Media Plan Could Be Better

It is easier with B2C companies to reach out and connect with people, but more often than not B2B business sometimes struggle with making the connection. Email marketing has been around for years, and its still something you need to spend time on. This is no different when it comes to social media, you need…

State of the Internet in 2012 [INFOGRAPHIC]

Every year things change, specially on the Internet. Social media has become a quickly growing trend with more and more platforms competing with each other. Social media has ultimately changed the way that people view things, as well as how they communicate. The top trending things in 2012 show that anything from: a celebrity death,…

Marketing Survival Guide for 2013

Just in case the world doesn’t end, it’s probably a good idea to plan ahead into next year. It is getting close to the end of 2012, and it’s going to be that time to ring in the new year. Other than the obvious new year’s resolution to lose weight, maybe it’s time you make…

5 Tips for Successful B2B Content Marketing

Every company is different, therefore their content marketing will be done differently, but tying these things together will help improve your efforts. There is no exact recipe for the perfect content marketing plan, however there are five things that it should have. 1. Clear Message Don’t ever fool people when sending them anything. Be upfront from…

Five Crucial SEO Tips

Are you part of the search engine optimization race to the top? If you aren’t, then you should be! If done correctly, SEO will help attract more people interested in your company find you. Your level of SEO knowledge will limit your rank as a page, but these five key things will help give you…