Social Media

Get More Out of Your Pins

Pinterest is growing more business friendly by the day. They now have enriched pins that allow businesses to post prices and a newer feature that notifies users when something they pinned dropped in price. These are huge steps for Pinterest growing into something larger and more business friendly. How can you get the most out…

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How to Rank Within Facebook’s News Feed

Facebook just updated their news feed algorithm, this time keeping publisher’s content in mind. They understand the importance of wanting more people to see posts while keeping what the user finds relevant in mind. Facebook announced two new updates to their algorithm that will create a more engaging news feed. The first change is story…

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Marketing Your Company on LinkedIn

Most companies know that they need a presence on LinkedIn, but are completely lost as to where to start once they make their profile. Roughly half of company followers say they are more likely to do business with a company they are following on LinkedIn. You need to make sure that you are putting your…

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Building Your Company Brand on Google+

With Google+ becoming the second largest social network only trailing behind Facebook, it has become too big to ignore. Google+ should definitely be part of your social strategy. If you are not sure how to get your company started, then listen closely. There are several things you can do on Google+ once you get the…

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Has the World Gone #hashtag Crazy?

With Facebook’s new launch of being able to use and search hashtags, it starts to make you wonder if the hashtag is being over-used? The social media world today has become accustom to searching through trends via hashtags. This is not a bad thing, unless you are one of the last social networks to include…

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Man of Steel–Digital Marketing Done Right

The new Man of Steel movie reached $128 million at the box office this past weekend, setting a new June record with the help of some strong marketing tactics. It has always been a struggle to estimate how big of a crowd a movie will bring in. Warner Bros. predicted only $75 to $80 million at…

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Lexus Takes Advantage of Trending Topic on Twitter

The early bird catches the worm is a phrase that should not be underestimated. Recently, Kanye West’s new album: Yeezus was leaked and people on Twitter were talking about it like crazy. It was not long before #Yeezus was trending on Twitter as well as other social networks. Lexus jumped on the opportunity to market…

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How To Break Through The Noise

In a study done by Nokia, they found that people check their phone roughly 150 times a day, averaging out to be once every six-and-a-half minutes. The fact that people are constantly interacting with their phones is not a bad thing for marketers, so long as you are using this to your advantage. The marketing…

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How Social Media Can Improve Your SEO

You know how people say a pot of water being watched takes forever to boil? The affect your social media strategy has on your SEO strategy is the same way. Even if you do not receive instant gratification from your Facebook posts, tweets, or pins that does not mean that nothing is brewing under the…

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