Email marketing is a very effective tool for your company to use, as long as you use it the right way. It ultimately serves two key purposes to your business: to gain new customers and keep in contact with repeat customers. It is a great way to advertise to potential customers so they get to know your company. It is also a great way to establish and build relationships with customers based on their particular interests. Several businesses, including us, use MailChimp, however there are many different ones to chose from. If you are interested in using MailChimp, you can click at the bottom of this post and it will redirect you to MailChimp’s website. Here are a few helpful tips to get you started.
Strengthen Your Social Connections
Utilize your emails for more than one purpose. Sure you want to tell your customers about your product/service or sales you may have coming up, but there is something more you can do. You can also try to expand your fans and followers. Be sure to include a call-to-action toward the bottom of your email so people will be able to connect to your company on social sites. The more they interact with your brand the more they will want to do business with you.
All About the Timing
Timing is fairly important when sending a marketing email. There is not a perfect time to send an email, but there are a lot of times not to send one. Monday mornings are never a good idea; the majority of people aren’t functional on a Monday until after lunch. Think of who is opening your email and when it would make sense to send it to them. Is there a time difference? Are they out of the office at certain times? Is there a holiday coming up? These are all things to keep in mind to make your response rate the most effective.
Wording Matters
You are reading this article for one reason or another: the wording appealed to you, you want to learn more about email marketing, or you read all of our blog posts. More often than not it had to do with the first reason. Use interesting words in your subject headline and never, ever, ever keep the subject line the same if you send out an email every week,month, etc. This will increase how many people will open your email every time because it catches their eye and it’s not the same every time it’s sent to them.
Repurpose Your Blog Articles
This may either sound like a no-brainer or like a really silly thing to do. Just about any business should have enough written content to be able to link back to something of the past. You can share your repurposed articles with readers to various social media sites through links so they can easily access some information they may find interesting. Leave a short blurb of the article in your email, then provide a link they can click to read more. This gives them a taste of what the content is without having to read a lot. Your readers will appreciate this and continue to connect with you.
If you are unsure of where to start with emailing marketing, start exploring MailChimp.
