Pinterest is growing more business friendly by the day. They now have enriched pins that allow businesses to post prices and a newer feature that notifies users when something they pinned dropped in price. These are huge steps for Pinterest growing into something larger and more business friendly. How can you get the most out of your Company Page and grow as Pinterest does?
Plan. Sure people that are on Pinterest for personal use just pin their lives away, but as a company you can not afford this luxury. You want to create a solid content strategy and plan ahead with content that you can pin to specific boards. Think of what goals you are trying to accomplish with your Pinterest page. Do you want to drive more traffic to your site or create more brand awareness? Determine what your goal is and have Pinterest support that through a more visual means.
Align. You want what you pin on Pinterest to reflect your brand image. You do not want to post something that will reflect negatively on your brand or that does not support your established goals on Pinterest. Google is now becoming more picture oriented and is giving Pinterest content higher visibility in search engines. Pin with a purpose to get the most out of your pins.
Moderate. Use your Pinterest Analytics to determine which boards people are responding well to and which ones could use more work. It is okay to change boards, add, and subtract them to best suit the needs of your audience. Remember that people can follow just one board and not all of them, so make sure you are using this to your full advantage as well.
Engage. Talk and interact with your followers. You want to take time to like, repin and comment on fan posts or other boards you follow to show that you care. Social media is a two way street and is there for more than just blasting company news and self promotion. Build a community and get to know their interests so that you can better target them.
Evaluate. Always take a step back and look at what you did. What did people respond to? Why did they respond to that? How can you create more content around what they like? Keep an eye on your Pinterest Analytics to see how you can stay on target with what your audience wants.