It is 2012, and with the rapidly increasing rate of technology and mobile devices, you can no longer ignore the fact that your company isn’t exactly “mobile friendly”. Currently mobile traffic accounts for more than 10% of all internet traffic, but it is predicted that more people will access the web on their mobile phones more than PCs. If this isn’t enough to convince you to finally take the plunge, then you might want to look at these shocking conclusions.
Mobile Sites Lead to Mobile Purchases. People are more inclined to buy a product or service from your company if your website is optimized on mobile devices. Seventy-five percent of people said they would return to a site if they had a good experience.
If your site isn’t optimized for mobile, shoppers will go elsewhere. If people can’t easily and quickly find what they are looking for on your mobile site, then they will quickly seek out your competitor that does. If they are accessing your website on their phone, then they have made a conscious decision that they need something versus simply “surfing the web”.
A bad mobile experience can damage a company’s brand. Think about how many websites you access on the go. Out of those websites, how many of them frustrate you?
When people experience this with your website, it makes them feel unimportant and unwelcome on your site.
If this still hasn’t convinced you to take the time to change your mobile site, or even to create one, then please download our whitepaper on mobile websites for more information. We would be happy to answer any questions you may have about mobile web, as well as create your optimized mobile website for your company.
